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BRAND MANAGEMENT AND MARKETING
TaskWhatResponsible

Brand Management & Marketing to market
Jacobs University with its SBUs 1-4
in their B2C and B2B target markets

Strategy, marketing planning, communication concept, campaign planning + coordination

Visibility in relevant media and platforms

Budget planning + control

Andrea Plath

Head of Brand Mangement and Marketing

Extension: 4454

Print Media and Campaigns

Creation process: concept, planning, execution with internal SBUs and external partners

Flyer, brochures, advertising, poster, roll-ups, PPT-presentations, templates

Recruitment campaigns, image campaigns, special campaigns with sales and SBUs

Social Media campaigns

Lissy Günther

Brand Management and Marketing Coordinator

Extension: 4460

 

Sophia Mandow

Brand Management and Marketing Manager

Extension: 4455

 

Merve Yildirim

Online Marketing Manager

Extension: 4457

Corporate DesignLogo, Corporate Colors & Fonts, Templates
Photo and VideoConcept, planning, coordination and execution to marke, use and store photo and video material for general and defined purposes
External fairs

Support of SBUs

Coordination of fair displays, endowment

Give AwaysSales support: selection, design, endowment
Digital MarketingWeb support, Programming, Content Management, SEO

Adriana Jainz

Webmaster

Extension: 4451

CORPORATE COMMUNICATIONS & PUBLIC RELATIONS
Media relations

Press releases, web news, media contacts, press monitoring, media events, welcome addresses and speeches for events, editorial support for social media, coordination of the social media team

Heiko Lammers

Head of Corporate Communications & PR

Extension: 4532


Melisa Berktas

Corporate Communications & PR

Extension: 4135


Marica Tomiak

Volontärin Social Media & Digital Content

Extension: 4134

Internal communicationNews from the executive board, Jacobs Post
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